Jeff Jonas

Founder and CEO


Jeff Jonas is an acclaimed data scientist. He is at the forefront of solving some of the world’s most complex business and big data problems for government and companies. A former IBM fellow, Jonas is the leading creator of entity resolution systems. National Geographic recognized him as the Wizard of Big Data, and today numerous organizations rely on his systems to extract useful intelligence from tsunamis of data.

For more than three decades, Jonas has focused on creating technologies that solve the world’s biggest data challenges, while also being an advocate for privacy and civil liberties. He has tackled many high-profile challenges, including identifying potential terrorists, detecting fraudulent behavior in casinos, connecting loved ones after a natural disaster, and modernizing voter registration systems.

A three-time entrepreneur, Jonas sold his last company to IBM in 2005. With his latest company Senzing, he is first focused on democratizing entity resolution – making this complicated task for programmers easy.


Who knows who: Why Entity Resolution is the cornerstone of digital transformation

03/11/2020 10.15 - 10.35

Executive Track: Leadership (APEX)Channel 1Keynote

What is Entity Resolution? Why is it important to you? How are governments around the world using it (e.g., stimulus fraud, counter terrorism, social services, voter registration)? Once you see this session, you will realize entity resolution is the center of so many analytics and decisioning systems.