Activating non-voters to save democracy

The US spends Billions of dollars every year so citizens can choose between a pair of pre-approved candidates, one red and one blue. Is this the best model for democracy? Not according to a third of voters. Over 100M Americans—disproportionately, young digital natives—sit on the sidelines. Millions more do their civic duty, but are frustrated by having to choose a candidate who doesn’t represent them.

So how do we fix this? Farhad Mohit is the founder of BizRate, Shopzilla, and Flipagram—which turned into TikTok. He’s made a career of innovating in legacy industries. Now, with his new project, he’s turning elections into crowd-voting campaigns that build viral momentum and create social proof as they grow. As part of his plan to “TikTok the vote,” he’s launched The Good Party To show that votes matter more than money.

In this talk, Farhad will explore how digital-native thinking can bring voting into the 21st century—and save democracy as we know it.